In Reading, Berkshire almost all the businesses have gone online due to which the competition has risen greatly. One of the best ways to enhance online presence is taking the best SEO services. The right SEO strategies can play an important role in enhancing search engine rankings. So, it is better to get in touch with an SEO Company Reading, and discuss your requirements. The SEO is generally categorized into 2 types, White and Black Hat and Black Hat SEO demonstrated as right and not so right ways of Search Engine Optimization. Why they are named or stated right or wrong is compared below for a better understanding:
What is White Hat SEO?
It is an ethical and correct way to optimize a site. White Hat SEO refers to the use of SEO strategies that are built to focus on the human audience. It does not compromise the quality of the content and maintains the long-term integrity of the site. Another definition is that it goes along with Google’s Webmaster Guidelines. These guidelines state appropriate ways to optimize a site. White Hat SEO builds up the ranking of SERP (site’s search engine result page) by following some guidelines like providing quality content, quick time on loading sites, user-friendliness, device friendliness, and keyword-rich Meta tags.
What is Black Hat SEO?
This type of SEO is practiced just opposite to White Hat SEO. Black Hat SEO strategy violates the search engine’s guidelines. It fakes to Google that it is giving quality content or value to the audience. It relies on exploiting Google’s Algorithm that can build up ranking without much effort. All the practices in this can lead to a bad user experience, quick wins but for the short term and the site can even be blacklisted.
When availing the SEO services, the businesses should make sure that all the strategies used for optimizing the site are authentic and as per the latest Google updates. This will enhance Google-friendliness and also the website rankings.
