With changing times, social media marketing is also evolving. There’s much more to it than just posting on Twitter or Facebook every once in a while. If you want your sales to increase, attract more potential customers, and grow your brand, you must invest time and effort to stand out from your competitors. 

You’ll have to effectively use the stats and analytics available to create a brilliant social media strategy.  Step away from traditional social media platforms and look for new and potent ways of reaching your target customers. 

This blog will guide you on the tips, tricks, and tools you need to make the best use of your social media platforms to build your brand. Let’s begin by looking at the different types of social media marketing.

Different Types of Social Media Marketing

Social media marketing isn’t only limited to sharing and posting on your social media handles like Instagram, Twitter, and Facebook; it’s much more than that. It includes:

• Content marketing: This includes generating blogs, articles, PRs, social media posts, google my business posts to increase your brand’s awareness and likeability among the potential audience.
• Influencer marketing: To work with well-known individuals who influence their target markets to promote your brand.
• Advertising and sponsorship 
• Social media management
• Reviews
• Building your followers
• Contributing to forums

When growing your brand with social media marketing, one tip to keep in mind is not to just go after sites with a large audience. They’re obviously a good starting point but always look for platforms where you’ll find the right audience and try to engage them as they’re likely to convert into leads.

At the same time, while you’re trying different marketing methods on social media platforms, identify which content works best for each of your channels and try to optimize your results.

Since we’re now talking about the valuable ways of making your social media marketing campaign compelling, let’s look at a few functional and productive tips to make your marketing strategy more effective.

Tips to Boost Your Social Media Marketing Campaign 

With 4.48 billion social media users globally, there’s a whole world of potential customers. This is why it’s crucial for businesses to invest wisely in their social media strategies. 

Keep the following tips in mind to outshine your competitors on various social media platforms:

• A good strategy is the backbone of your social media presence. Create valuable content that drives engagement to reach your target audience and achieve your goals of generating maximum leads.
• Your goals should be S.M.A.R.T.
• Measure your performance regularly with the set benchmarks to see if you need to change anything.
• Know your audience better to connect with them. If you can’t relate to your audience, your content will fail to achieve the desired response.
• Focus on quality and not just quantity. Make your content interesting, engaging, and compelling for consumers.
• Keep your content in line with your brand values.
• Be consistent with publishing and posting your content.
• Try following new trends by gaining industry insights.
• Get various influencers onboard who’re in your niche.
• Try to understand user behavior and refine your strategy accordingly.
• Identify the platform that’s best for your business by considering analytics.
• Analyze your competitors and look for the best time to post to gather maximum attention.
• Play on content that you believe is receiving double the engagement than other posts.

With social media platforms becoming the new home ground for attracting customers and advertising their products, there’s a constant growth in competition. Companies are trying their best to overthrow their competitors. 

Fortunately, marketing teams don’t have to deal with the pressure alone as there are multiple third-party apps available that make social media marketing a more intuitive and lucrative experience. Here’re various tools that can help companies market their brands more effectively.

Social Media Marketing Tools

1. SocialDrift

SocialDrift helps increase your followers organically on Instagram by automating interactions. It’s used by various big companies like Sprint and McDonald’s to engage their audience via likes, follows, and comments.

2. Buffer

Buffer helps manage multiple social media accounts at one time. It makes organization easier by queuing posts for accounts at different platforms. In this way, it helps make marketing more manageable.

3. MavSocial

Graphics and videos are very crucial components of your social media marketing campaigns. On Instagram, Facebook, Twitter, and Tumblr, you need graphical content that’s easily accessible on MavSocial.

4. Storyheap

With the introduction of Snapchat stories in 2013, platforms have since then been joining the trend to reap its benefits. Storyheap helps manage those stories straight from the web. It also gives an in-depth analysis of your story’s reach.

5. Unsplash

Nothing increases your following more than high-quality images and content. Unsplash offers a massive collection of high-quality, watermark-free pictures free of cost.

6. Canva

It’s often challenging for marketing teams to produce beautiful visuals and graphics to get consumers’ attention and increase brand visibility. Canva helps marketing teams generate stunning and attractive content. It has multiple templates and design tools to help make your content appealing.

7. BuzzSumo

With increasing traffic on your websites, it’ll be helpful for a marketer to see which channel or topic can generate the maximum leads and response. BuzzSumo’s data analytics allows its users to do that with minimal hassle. This helps marketers strategize their content effectively.

The social media professionals at Kallen Media can help you take your social media campaigns to a different level with their social media marketing services in AZ. We also offer Google Ad Grant Management, affordable website design packages, blog writing and posting services, and other web design and SEO services in Phoenix, AZ.

Contact us to learn more about how our social media marketing services in AZ can increase your reach and boost your bottom line.