When they first open their doors, many businesses agree that they underestimate the value of their store layout and its impact on shopper behavior and purchase habits. On the other hand, which store layouts are the most popular and produce the best results? Don’t be concerned if you are unsure. Below is the list of store display cases among which you can choose the best.
- Herringbone
If you have a long and narrow store, the herringbone plan is something you should think about. Because it is equivalent, the herringbone arrangement is pretty similar to the grid. It’s particularly effective in places like bookstores and hardware stores, where a lot of stuff has to fit into a bit of space. Visual breaks can be created to break up the wall-to-wall stuff offered, and promotional objects can be placed on the side walls. This allows your store to breathe while also avoiding a cluttered appearance.
However, there are a few things to think about. Because there are so many items in such a small location, consumers may start bumping into one another, quickly becoming irritating. This design is also more susceptible to theft. Because visibility from the checkout to the merchandise on each aisle is likely to be poor, don’t rely on human enforcement. Install surveillance cameras to prevent buyers from lifting more tiny things without paying for them.
- Loop
The loop or racetrack pattern is an excellent way to predict and manipulate client traffic flow. Using this method, you compel your customers to go over every item in the store from the moment they walk in until they pay and leave. This is clever since it increases the chances of someone buying something they don’t want on impulse.
- Grid
Everyone will be familiar with the fundamental grid arrangement. This product display is commonly found in newsagents, pharmacies, and supermarkets. When many items and products are displayed in a regular pattern along lengthy aisles, it is called a grid layout.
The basic grid arrangement will be known to everyone. This product display type is commonly seen in newsagents, pharmacies, and supermarkets. A grid plan is used when many stuff and products are presented in a predictable pattern along long aisles.
On the other hand, an on-trend retail brand would avoid using the grid because it does not deliver the best in-store experience. Customers may not be able to get the things they want right away. In some cases, this may force them to leave your store. Customers are familiar with the grid system, and traffic flow can be expected in specific establishments, such as supermarkets and newsagents. This means you may put promotions in places where you know customers will notice them.
Final thoughts
If you’ve only gone into a store with this floor layout for a few items, it’s easy to feel frustrated and decide not to return. On the other hand, a well-designed loop arrangement allows stores to express themselves and tell tales through their displays. Pop-up stores are an excellent example of how to loop layouts can express a story because the shop is changed into a time-bound museum exhibition rather than just another retail space.
