It seems increasingly apparent that content marketing is one of the main aspects when positioning a web page in search engines. Perhaps this makes you believe that content marketing should only deal with quality SEO, but it is not; it is also about design and usability. Well, after all, it is not about offering a very well-argued information but about how you present all that information and how easy and accessible it is for the reader.
What Is Readability? -> The Practical Guide To Simplicity
Think about how many times you have reached a web page through Google, and after viewing a 1200 word article, you have automatically left the web. People do not feel like wasting time. And although there are indeed things that cannot be counted in less than 1200 words without explaining them clearly, who writes should look for how to engage and guide the reader visually and intuitively through the text.
Study after study has shown that people on the internet do not read but scan the information. Moreover, as one of these studies shows, “on average, Internet users read at most 28% of the text on a web page, 20% being normal.”
How To Improve The Readability Of A Website?
Use Subtitles: Subtitles are your friends. They are suitable for get SEO done in affordable price (รับ ทํา seo ราคา ถูก, which is the term in Thai) and help you introduce a warning of what is to come. They must be attractive and informative.
Use Bold Italics And Underlines: These three options are ways of highlighting text that will facilitate the act of assimilating a text to the reader. Every writer wants the reader to leave his website having learned things, or at least remembering something read. Thanks to the bold italics and underline, you will be closer to achieving it.
Justify Your Texts: A justified text is an ordered text, where the edges of the right side of the page are not staggered but aligned. Justifying the texts is one of the basic principles that more people skip. I find it annoying to get to a blog or a website where the texts are not justified.
Use an Emoji When Applicable: These days using an emoji on your website or article has been accepted practice especially on non-formal content. An emoji can help portray emotions better and more clearly. For example, on a sad story you can utilize the sad face emoji to deeply convey a remorseful face and emotion. An emoji can help readers understand the emotion of your content.
Use Colors That Stand Out But Do Not Collide: The contrast of colors is essential so that the readability of a website is adequate. Black on white, or vice versa, are the simplest and best contrasts, but others can also work.
Keep Something Useful Or Magical For The End: This is sometimes not easy since usually, all gunpowder is thrown at the beginning. However, it is a beneficial strategy to reward the reader who deserves it. That one that has reached the end of the article without blinking.
Conclusion
The readability of the texts is one of the most undervalued factors within the web positioning, and the reason is perhaps that it is closely related to the design. However, we must be clear that as content marketing becomes more and more critical every day, the readability of the texts will increase their weight in the SEO of a website.
