You can sign in to the Google Display Network users who are currently browsing their favorite websites, showing a YouTube video to a friend, taking a look at their Gmail account, or using mobile apps.
Here’s How It Works
The display network offers many opportunities to address your target group. With the right targeting options, you can reach potential customers with your ads in the right place and at the right time. Here are a few examples:
- Targeting target groups to attract new customers or to target existingcustomers: You can reach potential new customers by targeting your ads to users who are likely to be interested in your products via similar or ready-to-buy target groups. To address users who have already revisited your website, solutions such as remarketing lists are available.
- More conversions through automation: Automatic targeting takes your target groups and landing pages into account to reach relevant users and achieve more conversions. A step-by-step optimization determines which target groups are suitable for you. With automatic bidding, you can get the return you want. Smart Display Network campaigns combine the automatic targeting, tender, and creatives in Google Ads to get as many conversions as possible.
Convincing Ad Formats
The Display Network gives you the ability to engage users with engaging ad formats. These include, for example:
- Responsive display network ads: The creation of advertisements in the Google display network is partly automated via responsive ads. You can enter the desired ad text and add your images and logos. It is also possible to use images from our library for free. Like native ads, the ads are then adapted to the font and design of the publisher’s website. This is beneficial for both new and advanced users.
- Note: Responsive Display Network ads replace responsive ads as the default display network ad type. If you’re currently running responsive ads, you’ll be prompted to save them as responsive content ads.
- Uploaded imageads: If you want more control over delivery, you can create and upload your ads. Images in different sizes and contents in HTML5 format are supported.
- Interactionads: You can run creative image and video ads on YouTube and the Display Network.
- Gmail ads: You can show expandable ads above the tabs in your inbox.
